---
title: "Build a prospecting and enrichment portal"
section: "Inspirations to Build From"
canonical_url: "https://support.buildwithhq.com/inspirations/prospecting-portal.html"
reviewed_at: "2026-09-14"
authority: Official
---

# Build a prospecting and enrichment portal

The application layer over sales intelligence data — filters, target lists, and alerts — built on top of providers who own the underlying data network.

## In brief

- **Category:** Integration-heavy projects
- **Build from:** Modules, workflows, and the page editor
- **Extend with:** Your container when you outgrow the visual tools

## Data model

Build these as [modules and custom fields](../builder-guide/menus-user-types.html)  — no schema migration, no code required to add a field or a relationship:

- Prospect filter definitions
- Company profile records
- Target lists
- Org-chart relationships
- Job-change alert rules
- Email-verification status fields

## Pages

Compose these in the [page editor](../builder-guide/page-editor.html)  from data-bound blocks, or start from a template pack and customize from there:

- Prospect search and filter screen
- Company profile page
- Target-list builder
- Alert feed

## Automation: a job-change alert

Model this as a [workflow](../builder-guide/workflows.html)  — each bullet is naturally one step, run automatically on the trigger:

1. A connected provider reports a tracked contact's job change
2. The alert is created and routed to the owning rep
3. The target list updates automatically
4. A CRM export or sync runs if configured

## Market and pricing

Read these as directional

Market sizes and competitor prices move constantly, and published figures vary widely by source and methodology. Treat the numbers below as order-of-magnitude orientation for deciding what to build — not as researched inputs for a pitch deck or a pricing page. Verify current figures before either.

| Segment | Sales intelligence |
| --- | --- |
| Market size (directional) | A $4–8B category dominated by data owners; your value is the application layer and workflow, not the data itself. |
| Who actually buys | Sales teams needing contact and company intelligence |
| Where incumbents price | Sales intelligence runs from about $50/seat/mo for self-serve tools to $15,000–40,000+/year for enterprise data contracts. |
| Suggested entry pricing | **$50–150/seat/mo, with your data cost passed through in tiers** |

## Building in more value

Where the margin actually lives — the upgrades and add-ons worth designing in from the start rather than bolting on later:

- Price transparently around your data cost — margin comes from the workflow layer, not from marking up records
- Credit tiers for enrichment and export volume
- Job-change and trigger alerts as a premium feature (high perceived value, low delivery cost)
- CRM sync depth as a tier gate
- Team list-sharing and territory management for larger accounts

## The BuildWithHQ angle

Be direct about what this is: the application layer — filters, lists, alerts, CRM export — over data owned by providers like Apollo or People Data Labs, connected via API. Don't imply the platform owns a proprietary contact database; it doesn't, and the honest framing sells better anyway.

---

Capability review: 2026-09-14. [View the canonical guide](https://support.buildwithhq.com/inspirations/prospecting-portal.html).